Passion is the main ingredient essential in success.
No matter what you do in life, if it is done with passion, more than likely you will succeed. Some things are very hard to become passionate about, no matter how hard you try. Others have the draw that helps ignite the passion. Street painting is one of those draws, for me, and thousands of other people. The draw for me is the awe I see from the people I observe watching the artist create. People are mesmerized by the process, by how the artist decides where to draw the next line, or which colors to blend. I have seen people sit and watch for hours, completely enthralled. However, the draw is much more that just watching the artist work, and the audience is broader than just those watching the artist.
Street painting draws a crowd and the business community is taking notice.
From the individual street painting on the pavement in New York or Florence, to the large street painting festivals worldwide, the art form is a magnet for drawing people in. Small businesses and large corporations are sponsoring festivals or using street painting as a means of advertising their product or service. Street painters are creating images for gallery openings and to introduce a new product. They are creating sequential images to direct the public to a specific location or event. Street paintings are welcoming visitors to trade shows, car shows, and private parties. Companies are using street painting images in print and television advertising. The ways street painting can be used to promote is as varied as the things people want to promote.
Street painting festivals are a great promotional tool.
Statistics have shown that festival audience loyalty is often higher than cause marketing. Plus, festivals can offer a wide range of advertising and promotional opportunities beyond those available at the event itself. A smart sponsor maximizes every opportunity available and leverages their partnership with the festival or the festival beneficiary. At the Youth in Arts Italian Street Painting Festival in northern California, a regional real estate company, Frank Howard Allen Realtors, incorporates their sponsorship of Children’s Avenue in a variety of advertising throughout the year. They maximize their sponsorship dollars by aligning themselves with a nonprofit whose mission and programs they believe in, while showcasing their company in a unique and very visual way. Because the quality of the art at many street painting festivals is exceptional, sponsors utilize the art in their advertising, months and even years after the event.
Sponsorships can range from a few hundred dollars to sponsor a student artist, to many thousands of dollars as a major event sponsor. Street painting festivals offer a promotional opportunity unavailable at other festivals — the sponsorship of an individual artist’s square. Some images are sponsored by several businesses. Featured art squares often showcase sponsors at a specific donor level. When the Youth in Arts Italian Street Painting Festival celebrated its 10th anniversary, dozens of businesses, corporations, and foundations pulled their sponsorship together to jointly sponsor the re-creation of Michelangelo’s Sistine Chapel Ceiling. This created a community partnership of amazing proportions.
Whether the street painting event raises funds for a nonprofit, promotes business development, or just brings the community together, the art form ignites a passion that is contagious. Business partnerships flourish and grow, and the entire community benefits.